Who Invented Advertising? The Fascinating Story Behind Every Ad You've Ever Seen

From a 3,000-year-old Egyptian papyrus to the first online banner ad — discover the wild, surprising history of advertising and how it shaped the world we live in today.

MARKETING & ADVERTISING HISTORY

By NearGrowAds

3/30/20262 min read

No one person "invented" advertising — it evolved over 5,000 years. But the story of how it got here? That's wild.

It started with a missing slave.

The world's first known written advertisement was discovered in the ancient city of Thebes, Egypt, dating back to around 3000 BC. It was a papyrus that served a dual purpose — tracking down a runaway slave while subtly promoting the owner's weaving shop. Testbook Sneaky? Absolutely. Effective? Apparently, yes.

Then came the town criers, signs & shouting.

Before printing, three major forms of advertisement existed: trademarks (symbols like moons and stars), town criers, and signboards. Wikipedia Word of mouth was the algorithm of the ancient world.

Gutenberg changed everything.

Johannes Gutenberg's invention of the printing press around 1440 paved the way for mass-media publishing — magazines, business cards, billboards, and posters. G2 The ad industry as we know it was born in ink.

The "Father of Modern Advertising" had a catchy soap slogan.

Thomas J. Barratt of London has been called "the father of modern advertising." Working for the Pears soap company, he created targeted slogans, used celebrity endorsements, and introduced many ideas that lie behind successful advertising. Wikipedia In 1882, he recruited a famous actress to endorse Pears soap — making her the first-ever celebrity brand ambassador.

The first newspaper ad was about real estate.

The first newspaper ad appeared in the Boston News-Letter on May 8, 1704. It was a real estate advertisement selling a plantation on Oyster Bay, Long Island. Feedough Even 300 years ago, property was a hot sell.

The first TV ad lasted just 10 seconds.

The first television commercial aired in 1941 by the Bulova Watch Company. It was ten seconds long and seen by only 4,000 people in New York. Swaay Today, a Super Bowl ad slot costs millions for 30 seconds.

And the first online banner ad? A 44% click-through rate.

The first online display ad was created in 1994 by AT&T and had a click-through rate of 44% — a number that would shock modern-day marketers. Swaay (Today, 1% is considered great.)

The takeaway? Advertising has always been about one thing: connecting the right message to the right audience at the right moment. That's exactly what we help businesses do at NearGrowAds — just with smarter tools and better targeting than a papyrus scroll.

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